Visitors
Explore at their own pace.
- Discover more of the collection
- Understand what they see
- Explore at their own pace
- Navigate with greater autonomy
Museums
Your intelligent guide through art and culture. Allway answers every visitor, guides them in AR through the galleries and shows your team what captures their attention.
Visitors see the artwork, not the story behind it.
- 01 · Visitors
Limited discovery
Visitors can see the artwork, but not always the story, meaning or connections behind it.
- 02 · Museum teams
Limited visibility
It is hard to know what visitors are interested in, where they struggle and what remains undiscovered.
- 03 · Collections
Hidden knowledge
Research, stories and context stay in catalogues and wall labels that few visitors ever read.
The museum holds the knowledge. The challenge is delivering it at the right moment.
The digital layer. Where physical meets digital.
Allway sits on top of the museum you already have. Nothing moves on the walls; every visitor gets a guide that knows the whole collection.
Digital layer
- AI assistant
- AR navigation
- Audio guide
- Immersive content
- Data
A digital layer on the museum you already have: from the question in front of a painting to the room a visitor walks into next.
Museum teams
Know what captures attention.
- Create new digital experiences
- Make museum knowledge easier to discover
- Understand visitor interests and friction
- Connect audiences with exhibitions and activities
Accessibility
Culture open to everyone.
- Step-free routes and clear guidance
- Audio-first help for low-vision visitors
- Answers in every visitor’s language
- Less anxiety, more immersion
Platform
Everything the visitor needs in one experience.
AR navigation
Galleries, artworks and accessible routes.
AI assistant
Instant answers, guided discovery and audio guide.
Live experiences
Custom AR content and interactive moments in your exhibitions.
Insights & data
Visitor journeys, interests and content performance.
AI museum guide
Ask anything. Every artwork answers.
Turn the museum’s knowledge into a natural conversation. Visitors ask about artworks, artists, exhibitions or services and get instant, contextual answers.
Audio guide
Traditional audio guides follow a predefined story. Allway adapts the experience to each visitor, artwork and moment, on the phone they already carry.
Traditional
- Fixed routes
- Linear content
- The same story for everyone
- Limited interaction
- Predefined duration
Allway
- On-demand audio
- Ask questions at any moment
- Multilingual by default
- Choose the depth and duration
- Discover related artworks
Now playingDepth2 min
“Look at the light on her face: the painter built it from dozens of thin glazes.”
Experiences
Immersive experiences, same museum.
Transform artworks, galleries and exhibitions into interactive digital experiences without changing the physical museum.
AR storytelling, 3D reconstructions and gamified routes that refresh the visit as often as your programme does.
New narratives in days, not months.
No changes to the physical space.
Data
Understand what visitors care about.
Allway ConsoleToday7D30D Live
Visitors in the museum0↑ 8.4%
Audio plays0↑ 14%
Routes completed0%
Visitor activityPeak 18:00 · 910
10:0013:0016:0019:00
Most asked about
Content engagement
Friction points
?9 unanswered“lockers”, “audio in Korean”
↺6 reroutesRoom 8 closed
×2 abandonedLower level, west wing
Aggregated by default. Personalisation only with a clear purpose, transparency and valid consent.
From scan to live in days. No beacons, no hardware, nothing installed in the galleries: our Visual Positioning System works from the camera alone.
Frictionless entry points.
Visitors start from whatever is in front of them. The camera becomes AR guidance in seconds, with no beacons or devices to hand out.
- 01 On site
QR codes
Place them at the entrance, the ticket desk and in each gallery. Scan and start exploring, no download needed.
- 02 Any browser
Direct web access
Share the link on your website, socials and booking confirmations so visitors can plan their visit ahead.
- 03 Your channels
Your app or ours
Use the Allway app, or embed navigation in your museum app with our native SDK for iOS and Android.
- 0
- downloads to start from a QR or link
- 0
- beacons or hardware in the building
- 5 cm
- visual positioning precision
- Days
- from scan to go-live, not months
Built alongside the leaders of mobility, accessibility & innovation
Let’s turn one exhibition into an intelligent experience.
Bring AI, navigation and immersive experiences into your museum. Book a demo and we’ll show you how.
Talk to our team
Reach out directly, or tell us about your venue using the form.
[email protected]Barcelona, Catalonia