Fans
Less searching, more matchday.
- Find seats and services faster
- Navigate with greater autonomy
- Offers, content and accessible routes
- A more relevant matchday experience
Stadiums
Spatial AI for next-generation stadiums, arenas and sports venues. Allway answers every fan, guides them in AR to their seat and shows your club what happens inside the venue.
The fan journey breaks inside the venue.
- 01 · Fans
Lost orientation
Seats, sections, services, hospitality, accessible routes and exits are still hard to find.
- 02 · Club / venue
Invisible demand
Searches, routes, friction points and unmet needs remain largely invisible.
- 03 · Commercial
Missed revenue
F&B, merchandise and sponsor experiences don’t always reach fans at the right physical moment.
The gap between fan intent and physical action is where experience and revenue disappear.
Allway combines AI and augmented reality to power the entire venue journey, from the question in a fan’s head to the seat, bar or store they walk into.
Club / venue
See every journey, own the channel.
- Improve the end-to-end fan experience
- Understand intent, routes and friction
- Own a new spatial communication channel
- Create new revenue opportunities
- Navigation for internal operations teams
Commercial partners
Reach fans at the right moment.
- Reach fans at the right physical moment
- Spatial campaigns and AR experiences
- Drive visits to F&B, retail and hospitality
- Measure engagement and campaign outcomes
Platform
Four core capabilities. One spatial platform.
AR navigation
Seats, services and accessible routes.
AI assistant
Instant answers and guided actions.
360 viewer
Explore the venue before arrival.
Insights & data
Journeys, intent, content and performance.
For fans
Ask. Act instantly.
Every fan gets a personal venue assistant, in their pocket, in their language, with answers drawn from trusted venue information.
01 / 06
Ask naturally
Fans ask in their own words and their own language and get instant answers from trusted venue information.
For clubs & venues
Customized to your venue.
0%
Your brand
Visual identity, content and fan experience that match your club, not ours.
Central operator console
Manage your venue, monitor performance, update content and launch campaigns from one place.
Integrated with your tools
Connects with your ticketing, CMS and channels, or lives inside your official club app through our SDK.
Data analytics
Search intent, routes, dwell time and activation results in live dashboards, with exports to your BI stack.
Premium modules
Extend the platform with advanced analytics, sponsor activations and custom AR experiences.
- Sponsor activations
- Custom AR experiences
- White Jacket
For clubs & venues
Understand what fans want and where journeys break down.
Allway ConsoleMatchday7DSeason Live
Fans in venue0↑ 4.1%
Active routes0↑ 16%
Completion0%
Fans in the venuePeak 21:00 · 42,680
Half-time F&B offer · +31%
16:0018:0020:0022:0000:00
Top destinations
Search intent
Friction signals
?9 unanswered“parking pass”, “kids menu”
↺14 reroutesQueue at Gate C
×4 abandonedUpper tier, section 312
Aggregated by default. Personalisation only with a clear purpose, transparency and valid consent.
Guide fans to food, merch and hospitality, and give sponsors branded routes and AR moments.
A new channel for the club.
Measured moments for partners.
No hardware or beacons. Our Visual Positioning System works from the phone camera alone, so your stadium goes live in days.
Frictionless entry points.
Fans start from whatever is in front of them: a QR at the gate or on the ticket, a link, or your club app. The camera turns into AR guidance in seconds.
- 01 On site
QR codes
Scan at the gate, on the ticket or at the seat and start exploring instantly. No download, no registration.
- 02 Any browser
Direct web access
The full assistant and AR navigation from a link, on any modern phone. Send it with tickets, newsletters and socials.
- 03 Your channels
Your club app or ours
Use the Allway app for iOS and Android, or embed navigation in your official club app with our native SDK.
- 0
- downloads to start from a QR or link
- 0
- beacons or hardware in the building
- 5 cm
- visual positioning precision
- Days
- from scan to go-live, not months
Built alongside the leaders of mobility, accessibility & innovation
Let’s turn one matchday into measurable impact.
Explore a pilot: start with one real journey and prove the impact across the venue.
Talk to our team
Reach out directly, or tell us about your venue using the form.
[email protected]Barcelona, Catalonia